DRM-free Coffee Mug

On August 24th, 2014 the coffee company Keurig Green Mountain announced the Keurig 2.0 coffee maker. With it the company introduced a detested technology called Digital Restrictions to the world of electrical appliances.

The next-generation machine forces users to brew with Keurig-approved coffee pods exclusively, using a digital scanner that looks for an ink marker on authorized K-cups. The company also discontinued its “My K-Cup” reusable pod, which meant that its customers can no longer use their own coffee in a Keurig 2.0 coffee maker.

These restrictions quickly drew the ire of customers and on May 6th Keurig made an announcement in an effort to stem the flow of fleeing customers that they were making changes. Unfortunately it quickly became apparent this was little more than a public relations move as the company stated it had no plans to remove the feature and rather would be making an effort to license the technology to more coffee companies.

Disgusted we began looking what we could do to help educate more users about these malicious features. Knowing full well we had a customer base more knowledgeable than most we thought “what about a DRM-free Coffee Mug to help promote DRM-free coffee makers?”. And so it was born.

Get your DRM-free coffee mug and say no to DRM-infected coffee. Not only will you be saying no to DRM-infected coffee, but you'll be helping educate the world about the problems digital restrictions bring to everything from technology to modern electrical appliances. Everybody around you will be asking “What's DRM? Should I be worried about it?” and to that you can apply affirmatively “Yes”.